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Feathers

10 pieces of pigeon feathers were scanned and printed onto 1500 a4 papers into a giant bird of 3 storeys high. The installation was attached from a printer to a steel truss, and integrates high and low technological materials and processes, expressing the the intersection of computation, physical materials, manufacturing and design. The bird exploding from the printer soaring upwards shows how machines and computers are advancing at an exponential rate – perhaps more than we can keep up with.

Client: Hewlett-Packard
Advertising Agency: BBDO Singapore
Production team: Great Guns & P.I.G. China

10 pieces of pigeon feathers were scanned and printed onto 1500 a4 papers into a giant bird of 3 storeys high. The installation was attached from a printer to a steel truss, and integrates high and low technological materials and processes, expressing the the intersection of computation, physical materials, manufacturing and design. The bird exploding from the printer soaring upwards shows how machines and computers are advancing at an exponential rate – perhaps more than we can keep up with.

Client: Hewlett-Packard
Advertising Agency: BBDO Singapore
Production team: Great Guns & P.I.G. China

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